Sharrin Fuller: Build It Better, Then Let It Run Without You | The Disruptors

Freedom comes from systems.

Sponsored by The Balanced Millionaire: The Advisor Edition by Dr. Jackie Meyer | See Today’s Special Offer

True Advisor: Buy now | Learn more

The Disrupters
With Liz Farr

For CPA Trendlines

Sharrin Fuller isn’t your typical accountant. For one, she’s not a CPA. She doesn’t have an accounting degree. She didn’t even go to college. But despite lacking what most consider the usual credentials and following “the most unconventional and broken path possible,” she managed to build and sell two successful accounting firms. Fuller recounts this story in her new book, Unfollow the Rules: The Messy Truth About Burnout, Bad Decisions, and Building Until It Works. 

MORE DISRUPTORS: Candy Bellau: The $350 Pricing Mistake that Nearly Broke this Boutique Firm | The Disruptors | Poe: What P.E. Really Wants from Firms | The Disruptors  | Blake Oliver: Build a Biz that Runs Without You | Daiber: Use Succession as a Growth Strategy | Cannon: Busy Season is Self-Inflicted | Carroll: When One Person Can Break the FirmRampe: Build a Roadmap Even When the Road’s Not There | Chang: Killing SALY, One Agent at a Time |

MORE CPA Trendlines Streaming Network

Fuller wrote this book to help entrepreneurs see behind the social media images of success. “All you see are their wins and their glorified wins, but you don’t know what it took to get them there,” she explains. Her book was originally intended to be a how-to guide, but halfway through the process, she changed her mind. “I don’t want to write this book telling people this is how you should do it,” she explains. “I needed to be vulnerable so people could understand how I got to the point that I got to.” 

READ MORE →

Shift Focus Away from Price

Three ways to set yourself apart.

By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms

I hear more accountants grumbling every day about how price-sensitive their prospects and clients have gotten. And they are right, to a degree. The economy has caused even the rich to count their pennies, and the percentage of people who look at a price tag before they buy has increased over the last five years.

MORE by Sandi Leyva
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

 

Yet studies show that roughly 54 percent of buyers are NOT price-sensitive, and I would be willing to bet even more are selectively price-impervious depending on what they buy: women’s shoes, men’s cars, personal services, jewelry, vacations, cosmetics and hair, to name a few exceptions.
READ MORE →

Five Thought Patterns That Stunt Your Growth

402b05ce-2496-4d4e-aa70-5a7276aa5b53

Stop thinking small.

By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms

If you feel you should be doing better than you are in business, your unconscious may be holding you back.

The first step is to bring it to the surface. Only then can it be addressed, released and replaced with a belief that will lead you to increased success.

MORE by Sandi Leyva
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

 

Here are five of the most common thinking patterns or beliefs that will keep your accounting business from growing.
READ MORE →