Today's Features
GROWTH STRATEGIES

Crosby, Johnston: A Human-First, Tech-Forward Future | Holistic Guide to Wealth Management

Research shows that money activates more areas of the brain than sex, death, politics, or religion.

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By Rory Henry CFP®, BFA™
For CPA Trendlines

A recent McKinsey study found that the demand for holistic financial advice increased 60% from 2018 to 2023. Meanwhile, another McKinsey study projected a shortage of 100,000 financial advisors by 2034. That gap is leaving a massive opportunity for CPAs to step up as holistic advisors. 

MORE Rory Henry and The Holistic Guide to Wealth Management

BUY the Holistic Guide to Wealth Management

A recent Holistic Guide to Wealth Management book panel discussion with two industry luminaries showed that CPAs who are in the best position to thrive as holistic advisors are those who use technology to deliver deeper planning and relationship-driven advice. 

“Traditional econometric models were all predicated on this idea that people were rational,” notes psychologist, author, and behavioral finance expert, Dr. Daniel Crosby. “What we actually know is that it is perhaps least true of us when it comes to money.”  

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ADVISORY & CONSULTING

Hooda: Model a 7-Figure Firm in 10 Hrs/Week | The Concierge CPA

Build a business that runs itself.

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The Concierge CPA
With Jackie Meyer
For CPA Trendlines

When Concierge CPA host Jackie Meyer met UK-based accountant Reza Hooda at GrowCon, they quickly realized they were professional doppelgängers.

Both transitioned from traditional tax firms to leading-edge advisory businesses. Both created proprietary pricing models. Both teach accountants how to reclaim their time, value, and purpose.

More Jackie Meyer

But Hooda’s journey is one every accountant needs to hear: the story of how he walked away from PwC, bought a traditional firm from his father-in-law at the worst possible economic moment (2008’s global financial crisis), and slowly rebuilt it—from paper files and printed emails to seven-figure advisory success, working less than 10 hours a week.

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ARTIFICIAL INTELLIGENCE

Is AI Contributing to Burnout?

About 71% are feeling overwhelmed by A.I. (via Brainstorm Group, HB Publishing & Marketing Co.)

How you can cope and thrive

By Randy Crabtree

A new Cal Berkeley study of a 200-employee U.S. technology company found that AI didn’t free up workers’ time as promised. Instead, it expanded what workers felt capable of and willing to take on.

MORE Bridging the Gap, July 28-30, Charlotte, N.C.

I suspect we’re seeing the same thing in the accounting profession and other areas of professional services.

My firm’s annual CPA Career Satisfaction survey found that accountants overwhelmingly agreed that AI would benefit their firms long-term. However, most also felt AI would contribute to personal stress and burnout in the short run.

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PRO Member Exclusive

Build Stronger Financial Futures with Health Care Planning

portrait of Christine Simone
Simone
 Christine Simone is the CEO & co-founder of Caribou, a software solution for the finance industry to include health care costs and plan optimization in financial plans.

It’s a top expense and source of stress.

By Christine Simone
The Holistic Guide to Wealth Management

Financial advisors are well suited to help clients with all the important decisions in their lives. But that doesn’t mean advisors always recognize the areas in which clients need the most help.

MORE: Marketing Strategies for Wealth Management Services | Trust Is the Primary Ingredient | How to Prepare Your Clients’ Kids for Their Inheritance | Annuities and Insurance Growing More Attractive | Quantifying the Value of an Advisor | Raise Your Rates to Change Your Clientele | How WealthTech Is Reshaping the Future of Holistic Advice | Profile of a Modern Firm: Putting the Vision into Practice | Tsunami of M&A, PE Is Disrupting the Accounting Profession | Introducing You to a Fulfilling Return on Relationships
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Take health insurance, a big concern for people across all income groups. According to a 2021 report from Spectrem Group (now part of CEG Insights), two-thirds of affluent investors (65%) say they want their advisors to help them with health insurance, but only 4 percent said their financial advisors are providing it to them (see bar chart). Further, among people who don’t have financial advisors, the top areas for which they would want guidance are retirement income planning, Social Security planning and Medicare advice.
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