Five Trends in Tax Advisory

two seated businesspeople with glasses meet, window wall in background

How to continue providing value for clients.

By Jackie Meyer
The Balanced Millionaire: Advisor Edition

The tax advisory world is changing faster than ever before. When I first started my firm, technology played a limited role – mostly in the form of software that helped with basic data entry, compliance and tax returns. Today, however, we’re in the midst of a true revolution, driven by automation, artificial intelligence (AI), cloud computing and client expectations that are continually evolving.

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The days of a compliance-focused practice being enough to keep you profitable are quickly disappearing. Compliance has been commoditized – clients see it as a cost to be minimized, rather than as a value-add service. If you want to remain competitive and thrive in the years to come, it’s essential to lead with advisory, embrace technology and position yourself as an indispensable partner in your clients’ financial success.
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Hourly Billing Sells Firms Short

You have more to offer than time.

By Jody Padar
Radical Pricing – By The Radical CPA

Amazing things happen when you stop thinking about what you’re selling and focus on what clients are buying.

Many of the things clients don’t value are compliance-related like:

  • Tax returns
  • Payroll
  • Accounting services

MORE: Why Pricing Is So Disruptive | The Radical Pricing Model: Start with $25K | Three Critical Factors Drive the Value Pricing TrendAccounting Disruptors Are Heading Your Way … with Deep Pockets | The Convergence of Trends Makes Pricing Changes Imperative | Stop Looking for Talent that Does Not Exist | Advisory Work Must Be Priced by Value, Not Hours
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But much of what they do value is less defined, though of higher value to their business lives:

  • Small business expertise
  • Management support and confidence
  • Any service requiring specific knowledge or experience

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Nick Pasquarosa: Advisory at Scale Requires Systems, Not Heroics | Holistic Guide

Bookkeeper360’s rise to 1,000 clients shows how workflow, AI, and remote talent—not individual effort—power modern CPA firm growth.

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With Rory Henry CFP®, BFA™
For CPA Trendlines

Build a 7-figure firm in just 4 hours a week!

When firms talk about innovation in accounting, they often start with technology. But in my conversation with Nick Pasquarosa, founder and CEO of Bookkeeper360, it became clear that technology was never the starting point for his firm. It was the result of listening closely to small business owners and building systems to solve their most persistent problems.

MORE Rory Henry and The Holistic Guide | BOLT: Bookkeeper360 Launches Mobile and Web App Featuring AI-Powered Virtual CFO

Pasquarosa founded Bookkeeper360 in 2012, long before cloud accounting was the norm. What began as a door-to-door side hustle helping local businesses reconcile their checking accounts evolved into a nationwide cloud accounting firm serving nearly 1,000 small business clients with a team of more than 75 professionals across 26 states.

“I started this in high school,” Pasquarosa tells me. “It really started with an interest in helping small businesses stop running their business off their bank account balance and [instead] giving them timely, accurate books so they could make real-time decisions.”

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Four Advisory Lessons Learned

woman and man meeting in office; chart on his laptop screen

And four case studies for illustration.

By Jackie Meyer
The Balanced Millionaire: Advisor Edition

You’ve already heard the story of one of my first high-net-worth clients – an executive preparing their own tax return, making costly errors and ultimately turning to me for help. Let’s revisit this example with a deeper dive into the transformation and outcomes.

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Case Study 1: From $150,000 in Tax Savings to 1,400 Percent ROI

The Situation: This client was an executive with a complex financial situation, including private equity investments that generated dozens of K-1s. When I initially reviewed his self-prepared return, I found that he had misclassified a capital gain sale as royalty income, which led to an overstatement of income by hundreds of thousands of dollars. In 2012, I charged him an hourly rate of $150 to amend the return and correct the mistake. This simple fix saved him $150,000 in taxes.
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