AI

Use Tech to Make Employees Happier

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Stop scouring for talent that doesn’t exist. 

By Jody Padar
The Radical CPA

If you’ve posted a job for an accountant in the past few years, you know people are hard to come by. The number of responses you received was likely down if you were lucky enough to find any at all.

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According to a recent AICPA Trends Report, the number of people graduating with a bachelor’s degree in accounting is down, and we’ve seen a steady decline since 2015. All this while half of U.S. CPA firms have increased the number of new graduates they want to hire. A lot of us are looking for staff that simply does not exist.

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Six Ways to Market Your Technology Consulting Practice

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And three questions to ask first.

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

Computer consulting has evolved over the last 30 years and there are more choices than ever before. In fact, it is much more than just a computer and is now rebranded as technology consulting.

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Recent changes in technology will force us to learn a new type of technology consulting. Despite your current level of technology consulting sophistication, you will still need to market your services.

Get started by asking yourself (your team) the following three questions:
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Price Advisory Work by Value, Not Time Spent

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Stop undervaluing yourself. 

By Jody Padar
The Radical CPA

As a professional in the industry, you may find some of what you do easy. Just because you find it easy doesn’t mean it isn’t valuable and worth more than the time you put into it. If it were truly easy, your clients would be doing it themselves rather than paying you.

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Undervaluing ourselves and what we bring to the table is a chronic problem plaguing accountants and CPAs. Why do I say this? Because people pay more for the luxuries they value. Let’s look at a comparison:

Today, the MSRP of a Cadillac Escalade is over $93,000 while the MSRP of a Chevy Suburban is slightly under $64,000. If these automobiles were priced according to the time it takes to make them, plus the cost of their parts, the difference between their retail prices would probably be far less. To maximize profits, GM spends a lot of time and money researching how much their customers value their different products. Certainly, the brand makes a difference, but the Cadillac also offers a more luxurious package. It doesn’t cost GM a lot more money to offer these luxuries, but their customers place a much higher value on them, and GM understands that value.

Pricing according to value really isn’t a radical concept!

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What a Wealth Advisor Is Worth

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Two happy businessmen looking at digital tablet at desk in office

PLUS: Behavioral finance vs. behavioral coaching.

By Rory Henry
The Holistic Guide to Wealth Management

Malcolm Forbes liked to say, “Advice is more fun to give than to receive.” But the right advice in the right framework can be invaluable. And sometimes, the best advice you’ll ever receive is what prevents you from engaging in harmful behaviors.

MORE Rory Henry and The Holistic Guide to Wealth Management
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Michael DiJoseph, CFA, a senior strategist at Vanguard Investment Advisory Research Center, has spent a large portion of his career studying how financial advisors advise clients, how they can get better at providing advice and how we can measure the value of advice because these days, everyone from salesclerks at the mall to NASA rocket consultants seem to have the word “advisor” attached to their job title. More on that in a minute.
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How Time Blocking Boosts Your Focus and Revenue

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man filling in calendar using color-coded time blocks

You can get AI to help, too.

By Jackie Meyer
The Balanced Millionaire: Advisor Edition

“It’s not about having time, it’s about making time.” We all start with the same 24 hours, yet some advisors seem to achieve more in a workday and still get home in time for dinner. Many tax and financial advisors begin their day consumed by urgent emails and end it wondering where the time went.

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Reclaiming your hours is about taking control of your schedule so you can focus on what truly matters. This post provides specific strategies for time management and prioritization – so you can boost productivity, avoid burnout and actually achieve that mythical concept: work-life balance. The payoff? More freedom, more impact and yes, often more revenue as you spend time on high-value tasks instead of getting lost in the weeds.
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