1. The number of new clients in a given time period.
2. The number of new matters from existing clients in a given time period.
3. The number of new matters in new practice areas from existing clients in a given time period.
4. Any revenue increases or decreases by client in a given time period.
5. The regularity o f billing (by lawyer).
6. Any revenue increase or decreases in a particular practice area in a given time period.
7. Difference in profitability for clients who pay retainers vs. those who don?t.
8. The number of new clients or new matters that have been opened as a result of a specific event and follow-up efforts.
9. The amount of time posted currently, and the impact of timely billing on A/R and write-offs.
10. What position your firm occupies in the marketplace (determined by professional market research) and how that changes over time. If you do advertising, measure the firm?s name recognition prior to and after the ad campaign.
11. The number of proposals/beauty contests in which the firm is asked to compete; the percentage of beauty contests won; and revenues from these new clients.
12. The percentage of proposals won that received assistance from the marketing department versus the percentage of winning proposals that did not receive assistance from the marketing department.
13. The way a lawyer?s non-billable time is used.
14. The percentage of clients who remain with the firm for longer than X years.
15. Changes in the level of client satisfaction ? use information gathered during an initial client satisfaction meeting to compare against future surveys.
? LFDG Publications