Marketers missing up to 55 percent of online ad response NEW YORK (AICPA.org) – U.S. spending on online advertising is growing at more than 20 percent per year and is expected to grow at a compound annual growth … Continued
Doon “The face of the accounting profession is increasingly female,” noted Loretta Doon, CPA and CalCPA’s CEO. “More than 60 percent of new licensees in California are women. Yet men still dominate the leadership positions in accounting firms as well … Continued
Do you have what it takes to succeed? CPAs share their secrets. Take the survey; join the discussion. by Rick Telberg It takes more than hard work and talent to succeed as a CPA in today’s world. It takes character. … Continued
When all else fails… just tell them you’re moving to Yemen
Clients are the lifeblood of any business. Without them, your firm simply doesn’t exist. On the other hand, some clients are so bad that your business, not to mention your personal sanity, is better off without them. So what do you do when you have a client that pushes you to the brink? You fire them! Here’s how to give 10 of the worst offenders the pink slip without burning bridges. READ MORE →
Sure you send out cards. But do you have a plan? Law firm marketing consultant Larry Bodine is a big believer in maintaining year-round contact with clients and prospects. The holiday season is a perfect time to make another positive … Continued