Jean Marie Caragher, in the April 2008 Journal of Accountancy, states four irrefutable truths for successful marketing: By identifying target markets and resources, niche marketing can distinguish a CPA firm from its competitors while generating higher profit margins. A well-developed … Continued
Clifton Gunderson is acquiring the Arlington, Va., federal government practice of UHY LLP, according to WebCPA. All of the federal government practice professionals at UHY’s Arlington office are going over to Clifton and UHY partner Roger Von Elm joins Clifton … Continued
Pittsburgh-area firms have it figured out.
Sisterson & Co. LLP gave its employees “wellness kits” in February — baskets packed with antacids, tissues, aspirin, first aid kits and hand sanitizer — to make sure workers are prepared for the months ahead. “It’s tough this time of year because people have colds, and they’re working harder and not sleeping as well as they should,” says Cheryl Talerico, Sisterson marketing manager. READ MORE →
Connect the dots… Check these recent posts. See a trend? Is “independence†really essential? “Independence may not be the cornerstone of audit. AICPA is looking into reliability as being the standard, particularly for small and private businesses.†Brown Smith Wallace … Continued
For Betty, the owner of an “all-female” accounting firm in Cincinnati… Busy season is slowing down. All the deadlines, the incredibly tight deadlines, have been met, sometimes surpassed, and our clients are happy with us. It was the easiest busy … Continued