CPA Firm Benchmarks: Marketing and Business Development
New data shows firms are seeking niche opportunities.
CPAs have made great strides in the art and practice of sales and marketing. But, according to at least preliminary results, the profession still has a long way to go in adopting robust business development practices.
The good news is that most firms appear to be embracing some form of niche marketing. The bad news is that most accountants remain dissatisfied with their firm’s activities.