Welcome Address by Klaus Schwab, Founder and Executive Chairman, World Economic Forum.
“People have labelled this crisis as the worst ever and in many other catastrophic terms. Here we do not want to hear about such statements again, even if they are true. We want to concentrate on how we can move out of this crisis and how we can shape the post-crisis world in a constructive manner…
What the world needs most today is integration and cooperation. We will never meet the challenges if we want to do it all alone. The purpose of the World Economic Forum is not to take decisions but to act as a force for reflection and connection, connecting ideas, proposals, stakeholders, countries and cultures.”
FREE DOWNLOAD: OpeningSpeech_KlausSchwab.pdf.
Closing deals by hosting seminars.
Caragher
Jean Caragher offers these key tips for successful seminar marketing from Chris Perrino, Principal, Business Development, Barnes Dennig & Co.:
- Entertaining speakers outscore those with better content.
- Send a “Save the Date” 6-8 weeks prior.
- Send weekly e-mail reminders starting one month prior.
- Expect 20% to 30% no shows.
- Consider holding seminars at not-for-profit client locations, e.g., museum.
- Do not hold seminars on Mondays or Fridays.
- Barnes Dennig’s contractor seminars are hold at lunchtime, all others at breakfast.
- Consider co-sponsoring your seminar with a law firm or bank. Barnes Dennig hosts four seminars featuring
“celebrity” speakers that are co-sponsored.
- Invite clients to have lunch with the celebrity speaker after the seminar.
- Follow up consistently.
via Capstone Marketing
Targeting employers affected by financial crisis.
In response to increased demand in the wake of recent government bailout provisions, The Mergis Group, a leading specialty professional placement firm, has created a TARP and Government Bailout Talent Delivery Team to manage and deliver companies’ recruiting and staffing needs related to the U.S. government’s Troubled Assets Relief Program (TARP) and government stimulus programs.
More here…
It’s only January, but 2009 looks to be a year of significant change for accounting and auditing practitioners.
Here are just a few of the “the trends and events disrupting the status quo in public accounting,” according to Jim Reeves, senior vice president of product development at Thomson Tax & Accounting Research & Guidance Group, blogging here.
- FASB Codification beginning July 1, 2009, which will change the way accounting standards are issued, researched, communicated, and referenced;
- A spotlight on accounting standards as a component of the financial regulatory system that will be substantially overhauled, with “better enforcement, better oversight, better disclosure, and increased transparency,” according to President Obama;
- The uncertaintly surrounding the SEC’s proposed roadmap for transitioning U.S. pubic companies to IFRS created by new SEC Chair Mary Schapiro; READ MORE →
Asking clients for feedback during these uncertain economic times can help to maintain strong, trust-based relationships with clients.
“Using a well-structured feedback tool to understand what clients need in a relationship with their advisors helps the advisor to do two things,” says industry expert Julie Littlechild, president of Advisor Impact Inc. “It can help identify opportunities to add value to the client relationship, as well as build stronger referral relationships with centers of influence, such as accountants and lawyers.”
Littlechild identifies tactics that can be used to leverage client feedback in two ways – reinforcing existing relationships and attracting new strategic partners.
Three Tips to Reinforce Existing Relationships:Â Â Â Â READ MORE →
