Both because of and despite the business downturn, tax and accounting firms are maintaining and even increasing their marketing and business development activities, according to topline findings from a new CPA Trendlines survey by Bay Street Group LLC for the AICPA. Join the survey; get the results as they develop.
A surprising number of accounting firms are maintaining their marketing efforts, despite the business downturn:
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. And an even more surprising number are planning to accelerate marketing expenditures in the upcoming months:
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. The top strategy remain referrals and networking, but the networking is moving online with a discernible emphasis on social media:
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ProLine Tax Online Edition Available to Tax Professionals in Early September
Tax professionals can sign up in advance at http://accountant.intuit.com/pto to receive an alert when the program officially begins. Pricing: Free, for now.
via Intuit:
MOUNTAIN VIEW, Calif. and ROSEMONT, Ill. – Aug. 26, 2009 – Intuit Inc. (Nasdaq: INTU) announced its new ProLineTM Tax Online Edition, a program for tax professionals that is free for a limited time. ProLine Tax Online is an innovative, Software-as-a-Service tax solution designed to help professionals quickly and easily prepare and file federal and state tax returns.
The company announced the free program at the 29th Annual Midwest Accounting & Finance Showcase in suburban Chicago.
Starting today, tax professionals can register at http://accountant.intuit.com/pto to use the product when it is scheduled for release in early September. During the free trial period, tax professionals can experience how easy and fast it is to file federal and California and Arizona tax forms with ProLine Tax Online. Subsequent versions will include additional federal forms, expanded states, and other features that reinvent the way accounting professionals prepare and file taxes.
Biz dev takes center stage.
