Aliign offers one-stop shop for integrated and flexible tax and accounting services
Indianapolis-based Blue & Co. is reportedly launching an independent business unit aimed at small business called Aliign LLC in the Indiana and Ohio markets. Kentucky is due to follow in the first quarter of 2010. Aliign’s website lists seven directors and five offices.
The firm says:
“Aliign provides an integrated suite of tax 
and accounting services offered within a highly advanced technology platform—providing clients with 24/7 web-based access to their financial documents and data.”
“Our vision with Aliign is to offer small businesses a single source for all their accounting needs—including tax planning, full-service payroll, outsourced bookkeeping, and general accounting,” stated Jerry Hammel, director at Aliign. “Striving to offer clients maximum convenience, we provide our services within a highly advanced technology platform, which includes secure client portals, hosted QuickBooks, and web-based payroll and bookkeeping. Clients enjoy anytime-anywhere, paperless access to their financial documents, as well as real-time access to Aliign professionals. It’s all at the clients’ fingertips!”
Aliign was developed as an alternative to larger firms—providing the same level of sophisticated services with a highly personal touch. Catering to small businesses, Aliign’s business model supports custom, technologically advanced service packages at an affordable rate.
“Aliign is unique in that we offer a full-line of services within an advanced web-based platform, while also supporting a personalized, one-on-one approach to working with our clients,” said Hammel.
“We develop partnerships with clients—working side-by-side throughout the year to ensure that they understand their financial position. It’s not enough that we simply supply clients with documents; we want to make sure they understand the data in order to make sound business decisions,” said Hammel.
One Response to “Top 100 Firm Blue & Co. Spins Off Aliign Small Biz Specialty Unit”
Steven Sessions
This is a smart business strategy. And I applaud the consideration of business naming and visual identification issues. It is rare for an accounting firm to grasp this marketing concept. I’m not convinced that they have the most appropriate and meaningful solution for the visual elements that represent the business, but it is impressive that they’ve made a serious attempt.