What Do Clients Want? 34 Ways to Quantify Value
Nail this to the wall. Tattoo to your wrist.
Consultant Mike McLaughlin knows that the key to selling professional services is all about value. But intangibles can be hard to measure.
Nevertheless, he says, “Every service offer has at least one objective (or several), which might be to increase, improve, reduce, or create something.”
Here’s the breakdown:
Of course, you may want to add other categories to the list, such what you can help clients avoid. But you get the idea.
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http://www.LighthouseContinuity.com
Excellent short topic. Keeping a printout of this chart to help with building my marketing strategy for my business. Awesome.