Janet Kyle Altman is a marketing principal at Kaufman, Rossin’s Miami office. She can be reached at jaltman@kaufmanrossin.com.
Social Media’s Not For You. Or Is It?
By Janet Kyle Altman
“Why is your CPA firm on Facebook?” I get asked all the time. “Why would a CPA firm be twittering, or blogging, or posting videos on YouTube?” This question is the 2010 version of the one I was asked ten years ago – why does a CPA firm need a marketing department?
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