Why Kaufman Rossin CPAs is on Facebook

Janet Kyle Altman is a marketing principal at Kaufman, Rossin’s Miami office. She can be reached at jaltman@kaufmanrossin.com.
Social Media’s Not For You. Or Is It?
By Janet Kyle Altman
“Why is your CPA firm on Facebook?” I get asked all the time. “Why would a CPA firm be twittering, or blogging, or posting videos on YouTube?” This question is the 2010 version of the one I was asked ten years ago – why does a CPA firm need a marketing department?
We are dedicated to delivering the actionable intelligence that tax, accounting and finance professionals need in order to identify and act on emerging issues and opportunities. We specialize in high-quality, concise executive briefings designed to help busy professionals improve their organizations, advance their careers, and enhance their lives. Our reports are relevant, timely and to-the-point, providing only the most essential information, often in under and hour. Our clients will be 100% satisfied, or their money back.