How social media marketing strategies can level the playing field for small firms and career-minded professionals.
by Rick Telberg
Facebook, LinkedIn and Twitter are ushering in a new age of opportunity for tax, accounting and finance professionals, but only if they are savvy and progressive enough to seize the advantages, according to one of the profession’s most seasoned and visible advisers.
The technologies and tactics of new social media marketing can provide CPAs with never-before-seen avenues for connecting with clients and colleagues, competitors and peers, says Michelle Golden, the author of the AICPA PCPS Social Media Toolkit, and now the new book “Social Media Strategies for Professionals and Their Firms,” with an introduction by Bruce W. Marcus, a marketing legend in his own right.
After a dramatic drop last quarter, CPA executives regained modest optimism in the past three months about prospects for the U.S. economy but believe the recovery will be slow and they are cautious about plans for expansion and hiring, according to the latest AICPA/UNC Quarterly Economic Outlook Survey.
Twenty-eight percent of CPAs serving in executive positions expressed optimism about the U.S. economy in the fourth quarter, up 7 percentage points from 21 percent who were optimistic in the third quarter. Pessimists were 29 percent, a decline of 11 percentage points from the prior quarter. Most CPA executives, 43 percent, were neutral on the economy. A majority of 61 percent do not expect business conditions to return to pre-recession levels until after 2012.
Gary Boomer of Boomer Consulting explains in this extended, 7-minute interview how good plans can go awry in today’s accounting firm.
Boomer’s talking points:
Most partners like to hold others accountable, but not themselves.
Many firms fail to conduct the critically important conversations that can avoid major problems from developing.
It’s what partners don’t know that gets them into trouble.
Why a CPA may be the wrong person for your firm.
Who’s missing from your strategy sessions.
How to go beyond hope as a strategy.
SEARCH CPA Trendlines
CONNECT with CPA TRENDLINES
THE CPA Trendlines VALUE PROMISE
WHY WE DO WHAT WE DO
We are dedicated to delivering the actionable intelligence that tax, accounting and finance professionals need in order to identify and act on emerging issues and opportunities. We specialize in high-quality, concise executive briefings designed to help busy professionals improve their organizations, advance their careers, and enhance their lives. Our reports are relevant, timely and to-the-point, providing only the most essential information, often in under and hour. Our clients will be 100% satisfied, or their money back.
– Rick Telberg,
President / CEO,
Bay Street Group LLC Contact me here