The Top 50 Most-Read CPA Trendlines Posts in 2010

Ranked by page views.

Here’s your chance to catch up on what you may have missed and what your colleagues and competitors have been talking about.

  1. The 24 Personalities of Individual Tax Returns (and the Clients behind Them)
    One day at the offices of Frank J. Pavlica CPA in Inverness, Ill., it dawned on the folks that tax returns, like clients, have their own personalities. They named 24. CPA Trendlines readers have added 50 more… and counting.
  2. Busy Season Confidence Wanes as Congress Dawdles, Economy Stumbles
    In September, only 17% of accountants predicted a tougher season than last year’s. By December, the number had risen to 28%.
  3. Fun Facts: 12 Accountant Celebrities
    Before they were famous, and sometimes after, too… these celebrities were accountants.
  4. How Clients Squeeze CPAs on Audit Fees
    Tougher clients take tough positions.
  5. Top 100 Firms: New Technologies Boost Client Retention and Revenue Growth
    Survey Shows 82% of CPAs at Top 100 Accounting Firms Tie New Technology Adoption to Client Retention and Firm Growth.
  6. Five Tips for Redesigning Organizations for High Performance
    Try one today; see what happens
  7. Five Top Tech Trends in 60 Seconds [VIDEO]
    Number 1: “Everybody wants to be able to work from anywhere, all the time.
  8. 80 Ways for Accountants to Use Twitter
    Answering the question: “What can Twitter do for you?”
  9. When Will Accounting Firms Be Ready to Start Hiring Again?
    Firms maintain headcounts 4% smaller than last year and 8% off pre-recession peak.
  10. Are You Ready to Raise Your Prices?
    After several years of intense pricing pressure, 83% of CPA firm decision-makers say they plan to increase book rates next year.
  11. 4,700 More Jobless Accountants This Month
    Headcount hits new post-crash low.
  12. 1 in 5 Junior Staffers Planning to Quit
    Expect a new hiring crisis.
  13. 88% of Accountants Are on Facebook
    But LinkedIn Is All Business. How to Get a Job: 73% Use LinkedIn.
  14. Top 10 Fatal Flaws for CPA Leaders
    If you think you’re immune, think again
  15. 36% of Clients Are Dissatisfied and Already Shopping for Another Accounting Firm
    Clients seek broader array of services
  16. Partner Pay Off 3% on 1.4% Revenue Rise
    Strong showing from midsized accounting firms through recession.
  17. CPA Net Income Per Partner Surges 16%
    (What recession?)
  18. Don’t Believe the Lies
    CPAs brainwash themselves. Here’s how to fight back and finish strong.
  19. Salaries Up for New Accounting Grads
    While starting salaries for many others decline
  20. 25 Surefire Ways to Keep a Client for Life
    Client service is not just smile training — it’s about treating people the way they wanted to be treated.
  21. Three Secrets to Easy Billings
    Test your firm’s business savvy.
  22. Five Things to Keep You Awake at Night, from the Incoming AICPA Chairman [VIDEO]
    Change is coming hard and fast.
  23. Eight Ways the Smallest Accounting Firms Compete and Win
    What Big Firms Can Learn from Sole Practitioners and Small Firms.
  24. Too Many Accounting Firms Suffer for Lack of Skilled Leaders, Seven Keys Survey Says
    Leadership and management skills are at a premium as we navigate through a recession and a period of unprecedented change.
  25. Eight Essentials for Measuring Client Service
    Don’t wait to find out how well you are serving clients.
  26. The Big Mistake CPAs Make in Client Service
    How to find new success by shifting your firm’s focus from service-centric silos to client-centric goal-setting.
  27. Price Wars, Partner Layoffs, and Three More Things to Worry About
    Will low-balling cause long-term damage?
  28. SURVEY RESULTS: Accounting Firms Re-Accelerate Technology Spending
    Vast majority of firms investing heavily.
  29. NEW SURVEY RESULTS: Accounting Firms Dive into Digital Marketing
    Networking moves to social media.
  30. Six Reasons Your Big Plans Will Fail
    Why do well-formulated strategies fail so often?
  31. Five Client Retention Tactics You Can’t Afford to Ignore
    Believe it or not, as “basic” as some client service procedures are to some, they are very unique to others.
  32. Why the Next Boom Could be the Worst Thing that Ever Happens to Accountants
    And how you can avoid the pitfalls.
  33. The Ticking Time Bomb in Your Firm
    New evidence suggests many CPAs are ignoring malpractice risks.
  34. Four Tough Questions Facing Every Accounting Firm about Client Service
    And dozens of possible answers!
  35. Best Pay Raises Going to Senior Staffers
    But where are the jobs? Companies await economic restart.
  36. Improving Your Focus With a Niche Accounting Practice
    It’s actually much easier to talk about a niche practice than a jack-of-all-trades accounting firm.
  37. 15 Reasons to Dump a Client
    You know the type.
  38. Can the CPA Techies Get Some Respect?
    And will “the cloud” make them obsolete?
  39. 43 Steps to Gold-Plated Client Service
    Never lose a client again.
  40. Client Service: The Only Thing That Matters Today
    Four ways to prove you’re serious about customer satisfaction.
  41. 70% of Tax Professionals Scan Tax Documents
    And four reasons why you should too
  42. Are You Already Missing the Next Generation of Clients?
    Sure, the current generation of accounting firm owners faces a crisis in finding the people for succession.
  43. The Cost of Staff Turnover: $32,500
    Lose People, Lose Money
  44. CPA Jobs Set for Surge. But When?
    Economists predict demand for accountants and auditors will explode over the next few years.
  45. The Big Accounting Software Packages You Need to Know to Get Hired Today
    QuickBooks, Oracle and SAP dominate the want ads.
  46. The Coming War for Talent: It’s about the Money
    Money lures one in five staffers to new job.
  47. BLS Projects Strong Jobs Outlook for Accountants
    Especially CPAs.
  48. Setting Up Your Accounting Firm for Document Management in the Cloud
    What you need to know about cloud computing.
  49. Are You Getting Your Money’s Worth from Your State CPA Society? [VIDEO]
    Here’s what CPAs should expect from their state association in these tough times.
  50. Strategy Execution: What’s Standing in Your Way?
    From the management experts who first calculated that only 10% of strategies are actually implemented.