Technology industry hiring and finance salaries on the mend.
via BDO
Nearly half, or 46% of top U.S. technology companies — an important bellweather for the U.S. and the accounting profession — plan to increase employee headcount this year, marking a significant sign of confidence in the sector, according to BDO USA LLP. Just 7 percent expect headcount to decrease.
New universal rules sought for audits and social responsibility.
via IFAC
The accountancy profession’s top leaders worldwide see a new set of global auditing standards as a top priority, according to a survey by the umbrella organization of national and regional associations and institutes.
Your firm’s image could be turning off prospects before they even meet you.
by Bob Lewis
Visionary Marketing
This is a simple concept, but one that eludes a large number of accounting practices.
When going to a fine restaurant a patron expects a higher check. The guests will pay more for the experience and come back if the food is excellent and the environment provides the level of comfort that meets their expectations. The restaurant next door may have better food at lower prices, but they look like a diner and do not present themselves as a more interesting experience so they immediately turn off a large segment of the higher paying clientele.
CPA firms do the same thing.