Accounting Today’s fourth year for the list. Top winners are to be announced at Accounting Today’s 2nd Annual Growth & Profitability Summit on Oct. 25-27 in Las Vegas. The Best Accounting Firms to Work For list includes 50 small firms … Continued
Monthly Archives: September 2011
Vault.com ranks accounting firms by “quality of life” issues.
FBI background checks for some PTIN registrants. The IRS is airing proposed rules and user fees for fingerprinting and for taking the new competency examination. Total fees, counting the IRS share and corporate contractors doing the work, are expected to … Continued
Maybe the 150-person firm in Bellevue, Wash., has found a winning formula…
Last chance to take care of yourself, your career, your firm — before busy season begins.
The painful journey to a new era. by Bruce W. Marcus Professional Services Marketing 3.0 In the years following Bates, accounting firms began a long and difficult process of learning how to market. Accountants were still so steeped in the … Continued
“The ROI on social media is that you’ll still be in business in five years.”
But it depends on your taste for risk. by Jean Marie Caragher Capstone Marketing There are at least four types of opportunities your firm can pursue in considering new niche growth, each with its own level of risk: 1. Market penetration. … Continued
And why it’s not product marketing. by Bruce W. Marcus Professional Services Marketing 3.0 The adjectives and comparisons and superlatives so common in product marketing have no place in professional services marketing. The boast, even when there seems to be … Continued
For instance: Can your firm deliver? by Jean Marie Caragher Capstone Marketing Niche marketing is the decision to use a mix of marketing tools to address a specific target: a niche in the market. Using the information gathered in your marketing … Continued
No, you don’t OWN your clients. by Jason M. Blumer, CPA/CITP Founder, THRIVEal +CPA Network Chief Innovation Officer, Blumer & Associates CPAs I’m learning a lot these days. For instance, I’ve learned the value of where my real assets are … Continued
Get the briefing paper on the “American Jobs Act.” With hopes of stimulating national job growth in the near future, President Obama is urging Congress to pass a $447 billion jobs package. But many tax practitioners just want to know: … Continued
Preliminary results show downward pressure on rates and fees as much as 12% in some areas. CPA Trendlines is working with Intuit to track the trends. “This is the first time we’ve seen downward pressure since 2005 when we started … Continued
You can’t do it without your marketing director. by August Aquila Aquila Advisors Research shows that managing partners and marketing directors are still facing some major challenges when it comes to getting their firms to implement change. Why?
Three things to know before jumping in. by Jean Marie Caragher Capstone Marketing You can’t start thinking about selecting a niche until you have a firm grasp of your firm’s current situation. That’s why you need a marketing audit of … Continued
And 99 others worth watching. Barry Melancon, president and CEO of the AICPA since 1995, again tops Accounting Today’s highly influential list of the highly influential. 1. Barry Melancon, president and CEO, AICPA At the top of Melancon’s to-do list … Continued
It’s not the product marketing they teach in college. by Bruce W. Marcus Author of Professional Services Marketing 3.0 Accountants have historically not been concerned with the market. They are concerned with being good accountants, and meeting their own personal … Continued