Why You Need a Tech Strategy Consultant

What to do with these new capabilities? Commercialize them, of course.

By Gale Crosley
The Rosenberg Survey: National Study of CPA Firm Statistics

Last year was a tipping point, as firm leaders began to convincingly acknowledge the fact that technology is going to rock their world. It was the year our colleagues finally got the memo that the profession is poised for transformation. Now the debate is around how quickly and in what sequence.

MORE FROM THE MAP SURVEY: 2019: Three New Trends to Watch | 2019: Why Small Firms Shun Mergers | 2019: Using M&A to Launch Consulting | 2019: Client Service Moves to Fore | 2019: Expect More Alliances | 2019 Trends: Client Service Changes | 2019: Shifts in Hiring & Office Space | 2019: Firms Grapple with Change | Staff Policies Improve, But Not Mentoring
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This is hardly the first time we’ve had to grapple with significant change. But never have so many promising technologies come to practical commercialization at once.

Posted on January 21, 2019

Gale Crosley

About the Author

Gale Crosley, CPA, of Crosley+Co., is one of the Most Recommended Consultants in the Inside Public Accounting BEST OF THE BEST, one of the Top 100 Most Influential People in Accounting by Accounting Today and has been named to The Advisory Board Hall of Fame.

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She consults with large and large-thinking accounting firms, assisting managing partners, partners, and marketing directors, to effectively increase their firm’s revenues. She guides them through development of the best strategies and tactics to achieve aggressive revenue growth objectives. Gale’s 35-year-plus career represents a unique combination as a practicing CPA at Arthur Andersen, PwC, and a local CPA firm. She has also held senior management roles in business development and marketing in the cutting edge technology environment with IBM, MCI and several start-up technology companies. Gale has helped dozens of large and large-thinking firms, both domestic and international, create high growth cultures, driving revenue from all aspects of the practice. She is an honors accounting graduate from the University of Akron, Ohio, and winner of the Simonetti Distinguished Business Alumni Award. Gale is a licensed CPA in Ohio and Georgia, a member of the AICPA, the Ohio Society and Georgia Society of CPAs, and is on the Editorial Advisory Board of the Journal of Accountancy. Her cornerstone book, At the Crossroads, chronicles the challenges and successes of a fictional CPA firm struggling with growth.

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