2019: Client Service Moves to Fore

Advisory services crop up in a couple of ways.

By Carrie Steffen
The Rosenberg Survey: National Study of CPA Firm Statistics

We’re seeing what I would call cautious optimism. Optimistic because we’ve had a relatively good growth year for most, but cautious because firms are struggling with the question of how to sustain that growth and remain relevant in a changing environment.

MORE FROM THE MAP SURVEY: 2019: Expect More Alliances | 2019 Trends: Client Service Changes | 2019: Shifts in Hiring & Office Space | 2019: Firms Grapple with Change | Staff Policies Improve, But Not Mentoring
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Merger activity continues at a steady pace, with some firms looking at non-CPA firm mergers, such as cybersecurity firms, in response to the relevancy issue.