Or else you’ll turn into a pumpkin – or something.
By Bruce Marcus
Professional Services Marketing 3.0
EDITOR’S NOTE: CPA Trendlines was privileged to have a long relationship with Bruce W. Marcus, who was ahead of his time in his thinking and practice in marketing for accounting. We are publishing some of the late expert’s evergreen work, which retains wisdom for the present.
Your mother raised you to be nice to everyone, and you’ve always been taught to be nice to journalists. Answer their questions. Tell them everything. Stop what you’re doing and cooperate. Be polite.
That’s the conventional wisdom. You’ve even read that in The Marcus Letter. But are there ever times to tell the press to bug off, and leave you alone? Maybe.
MORE: When There’s a Leak in Your Firm | Creating the Perfect Ad | How Hard Do You Work to Keep Your Clients? | When Clients Think They Know Marketing | How to Put Target Marketing into Context | Everyone in Your Firm Is Marketing | Accountants vs. Lawyers: Who Wins the Marketing Battle? | Professional Services Marketing Requires Flexibility | How to Set Marketing Objectives | How Marketing in Accounting Has Evolved | Accountants Don’t Sell Soap.
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On the face of it, the media seems to have all the power. They speak to a lot more people than you do, and they do it with what the general public accepts, usually unquestioningly and with little reason, as objectivity.
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