The New Rules for Your Career

Why CPAs need to re-think their goals in this economy. by Rick Telberg With the economic and business landscape shifting dramatically, finance and accounting career strategies need to change too. Leaders, managers and staff alike need to understand the new … Continued

21 Hot Ideas From Accounting Marketers

Is social media marketing the answer for tight budgets?

by Rick Telberg

There’s nothing like an economic downturn to remind accounting firms that sales and marketing are essential parts of doing business.

Until recently, many an accounting firm’s biggest problem was finding enough warm bodies to handle all the work that just came waltzing in the door. Today, accounting firms are dealing with clients in distress, over-leveraged staffing pyramids and the prospect that they actually may need to go find new business again. READ MORE →