How to Get a Job: 73% Use LinkedIn.
Nearly three-quarters, or 72%, of finance and accounting professionals have a social media account and use it primarily to connect with friends and family via Facebook, according to the a new Mergis Group survey. Despite this, when it comes to using social media in the job search, LinkedIn was the definitive favorite.
- 72% of finance professionals have a social media account, with the most popular sites being Facebook at 88% and LinkedIn at 58%.
- 26% belong to MySpace, 24% Twitter, 20% YouTube and 20% Classmates.com.
- 74% list Facebook as their primary social site.
- 45% percent do most of their networking in written communications, such as emails, letters, etc.
- 28% primarily network face-to-face.
- 15% primarily network via social media.
- 46% use social sites to network with both personal contacts, such as friends and relatives, and with business contacts (such as co-workers, colleagues and managers/bosses).
- 47% might or would modify and/or delete content if they knew a prospective employer was going to review their page as part of the interview process.
- 37% of financial professionals have used social media in their job search.
- Of those, 73% used LinkedIn, making it the predominant social media site used to look for jobs.
- 32% used Facebook, making it a distant second for job hunting.
- 43% said their company did not have had a formal policy regarding the usage of social media sites for work.
- 34% said their company does have a formal policy.
- 23% percent did not know.
"The Mergis Group Social Status Survey has certainly offered some unique insight into the mindsets of financial professionals," stated Brendan Courtney, president of The Mergis Group. "Many professionals have adapted social media into not only their personal lives, but their daily business interactions as well. However, one common thread remains — social media is clearly making a migration into the job search and the workplace. It is important for job seekers to be aware of what information they are sharing with prospective employers and colleagues within these networks and to understand just how far-reaching one’s digital footprint can be."