How the best firms grow in tough times. by David Bergstein CPA, CITP Director of Strategic Relationships, CCH CCH Intelligent Solutions blog The best firms are rewarding staff — all staff — for bringing in new clients and new revenue, … Continued
Clients want to see niche-focused expertise and a heavy marketing spend.
by Joel Sinkin
Accounting Transition Advisors
We see two tactics being used by the best firms.
Due to the competitive environment and the flat economy, acquisitions of other practices is a primary growth strategy for many firms today.
But, to spur organic growth, most of the best firms are targeting their marketing and service offerings at specialized target audiences either through industry or service niche offerings. READ MORE →
Oft-overlooked by CPAs, these ideas can set you apart as a personal financial adviser.
By Al Prentice
1st Global
As CPA wealth managers know, the foundation of a holistic financial plan requires tax-optimized planning.
Winning new business is a team sport. Spectators need not apply.
by Gale Crosley, CPA
Crosley+Company
The best firms are involved in the relentless pursuit of creating a firm-wide growth culture. READ MORE →
It ranges from $50,000 to $161,000.
CPA firm marketing directors are averaging about $92,800 a year in pay, says a new study by the Association for Accounting Marketing.
