REBUTTAL: Google Searches for Accountants Is Rising, Not Falling

Hoisted from comments, in response to “Who’s Searching for Accountants?“

The number of Google searches for accountants hasn’t dropped by over 50% since 2004. In fact, it’s grown pretty substantially.

Google Trends doesn’t chart absolute growth or decline in a search term – it charts how popular that term is RELATIVE to searches as a whole. This is from Google’s own help document (http://www.google.com/intl/en/trends/about.html#1):

Posted on August 18, 2011

Rick Telberg

About the Author

Rick Telberg is a veteran analyst, advisor, commentator, editor, and publisher. He brings a unique background and perspective to research and advisory services for the professional services community.

Mr. Telberg may well be the accounting profession's most widely-known commentator through his long associations with the American Institute of Certified Public Accountants, Accounting Today magazine, and today, CPA Trendlines.

As an expert in management, marketing, media, and e-commerce, Mr. Telberg has served as Senior Editorial Director of Pro2Net Corp., now www.smartpros.com, and as Director of Online Content at CPA2Biz, www.cpa.com.

Previously, Mr. Telberg served as the early Editor-in-Chief of Accounting Today, and as Vice President/Group Publisher at Thomson Financial (now SourceMedia), overseeing Practical Accountant, Accounting Technology, and what is now AccountingToday.com.

Mr. Telberg was presented with a special citation by the National Society of Accountants for service to the profession and has served on a variety of boards and steering committees, including BKR International and the IBM Small Business Advisory Council. He is a graduate of New York University.

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