Sage’s one-brand cloud strategy is built on a tidal wave of change.
by Rick Telberg
It would be an understatement to say that the accounting software mavens arriving for the 2012 Sage software convention were in a skeptical mood. At last year’s meeting, they were told that some of the products they know and support (and sometimes love) — like MAS 90, Peachtree, and AccPac — are disappearing under a single Sage label.
It was a long time in coming. The company, with roots in the 1990’s in State of the Art and Best, was built through almost helter-skelter acquisitions without merging and consolidating brands, nor even marketing departments, R&D efforts and support departments.
COMPLETE SAGE SUMMIT COVERAGE AND ANALYSIS:
- The Powerful Mega-Trends Behind the Upheaval at Sage Software
- Sage North America CEO Pascal Houillon: How the Cloud Changes Everything [VIDEO]
- David Cieslak: A Paradigm Shift Now Measured in Months not Years [VIDEO]
- John Shaver: Business Transformation Militant [VIDEO]
Now all that is changing. And it’s about the cloud, subscription pricing and a wrenching transformation to a new business model. The question for Sage’s resellers: Can Sage deliver? The question for Sage’s accountant partners: Can they keep up?