Eyes wide open, forging ahead.
by Nick Keseric
Exclusive to CPA Trendlines
On our summer family vacation last month, we traveled through the east coast and I can’t recall a time when we crossed over more bridges. Some bridges were old, some were brand new, some low and some very high. And with each crossing, my wife would sink deeper into the passenger seat with eyes closed while our kids pointed out some of the sights only seen at higher elevations thanks to the bridge. Too bad Pam didn’t get a chance to see those sights.I’m not sure, but my wife might have gephyrophobia, the fear of crossing bridges.
More on business development from Nick Keseric: If Business Development Is a Circus at Your Firm… | My Attitude??? What’s Wrong with My @#$%! Attitude? | Curious Minds Want to Know: Are You Helping or Selling? | The Six-Step Roadmap for CPA Change Agents | 20 Biz Dev Ideas for Your Career and Your Firm |
In business development, if we have gephyrophobia, we shouldn’t be in business development. In business development we need to cross various bridges in the sales and marketing process each and every day.
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