New Math for Accountants: 3×3=10

How some CPAs are leveraging principles and metrics as trusted business advisors.

By Edi Osborne
MentorPlus

There’s a new formula for the business acumen needed to improve the overall performance of an organization: 3 X 3 = “10” in business performance. Are you an accountant who “gets” this new math?

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Business owners are looking for an accountant who understands that for a business to be a “10,” they have to have the 3 X 3 fundamentals down pat. Business owner expectations are on the rise, and client satisfaction may take a hit as these minimum expectations become the status quo.

To win in any game you have to know three things: