The Five Psychological Hurdles that CPA Firms Must Confront Today

Patrick J. Mckenna
Patrick J. McKenna

Denial, perfectionism, precedent, competence and agility.

By Patrick J. McKenna
Professional Services Firm Consultant and Author

The professional services sector is undergoing a fundamental change. Accounting firms are navigating a tough financial climate, suppressed growth rates, and declining demand. Previous downturns have been transitory, as the industry has been able to recover within a few years.

However this time the landscape has changed and the professional sector is not expected to return to previous levels of growth for a long time.

Adapted from the introduction to “How to Engage Partners in the Firm’s Future: The Secrets Every Leader Needs to Know,”  by August J. Aquila and Robert J. Lees

Whatever kind of economist-speak you prefer, there’s no getting around the fact that now is a scary time to be the leader of an accounting firm.