6 Biz Dev Metrics Accountants Should Measure

Business diagramme with magnifying glass, workplace businessman.Yes, you can do marketing with a spreadsheet and a checklist.

By Sandi Smith Leyva
The Accountant’s Accelerator

One way to help accountants embrace marketing is to fill training sessions with spreadsheets and numbers, things that most accountants love working on. There’s a lot of insecurity around learning marketing, but when accountants hear they need to do some spreadsheets first, they dive right in.

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Here are six numbers we suggest you track: