It comes down to what’s in your new client funnel.
By Sandi Smith Leyva
The Accountant’s Accelerator
You may have heard about the marketing funnel before. There are lots of variations, and I want to cover it in a way that helps us examine our mix of products, services and prices.
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The funnel can be pictured like a big “V.” At the top, wide-open part, there are a lot of prospects interested in your services and products. At the bottom, narrow part, there are a few select customers who buy the most from you.
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