By Sandi Smith Leyva
The Accountant’s Accelerator
You may have heard about the marketing funnel before. There are lots of variations, and I want to cover it in a way that helps us examine our mix of products, services and prices.
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The funnel can be pictured like a big “V.” At the top, wide-open part, there are a lot of prospects interested in your services and products. At the bottom, narrow part, there are a few select customers who buy the most from you.