CPA Firms Must ‘Man Up’ and Get Women On Board

Businesswoman and businessman reviewing a document.Beyond mentoring: Why sponsoring women for leadership matters.

By Ida O. Abbott
Sponsoring Women: What Men Need to Know

Smart accounting firm leaders want to be in the forefront of efforts to advance women.

As the global economy continues to become more competitive, firms need to use all the talent they can muster — and more and more of that talent will be women.

MORE ON SPONSORING WOMEN FOR LEADERSHIP: Is Sponsorship Right for Your Firm? | And Now, a Few Words About Sex (and 14 Tips) | Make Flexible Scheduling Work for Everyone | Your Protégée Needs Your Feedback |  9 Ways to Promote Your Protégée to Others | 8 Ways to Help Your Protégée Focus on Career Opportunities | How to Start an Effective Sponsorship … and Follow Through | 3 Ways to Initiate Informal Sponsorship | How to Establish a Sponsor-Protégée Relationship | 3 Roadblocks to Women and Men Working Together Well | Fear of Sex and Rumors Inhibits Sponsorship | Why Women Resist Networking and Powerful Role Models

Companies that successfully tap into the full potential of women will be far ahead of their competitors. The key to doing it is to identify women who are likely to succeed and sponsor them so they reach the top levels of leadership. This requires direct per­sonal involvement by leaders, particularly leaders who are men.