4 Ways Women Leaders Improve Firms

Senior businesswoman studying proposalPlus 6 market advantages.

By Ida O. Abbott
Sponsoring Women: What Men Need to Know

Most male leaders today under­stand how important it is to keep high-performing women in the pipeline and help them achieve their potential within the organization.

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These men are genuinely concerned about their firms’ inability to retain and advance the women they hire because having a substantial number of women leaders is a demonstrably significant benefit to the company, while a lack of gender diversity at the top of organizations can be very costly to the bottom line.

In an increasingly competitive market for talent, retaining the best people and placing them in executive roles where they can have the greatest impact is a business imperative. Abundant research shows that companies with higher percentages of women leaders and senior-level managers tend to outperform their competitors.