When Busy Gives the Wrong Impression

Ed Mendlowitz CPA The Practice Doctor Q and ABeware self-fulfilling prophecies.

By Ed Mendlowitz
The CPA Trendlines Practice Doctor

QUESTION: I have been very busy for quite a while and now caught up and find that I have not been getting as much new business as I used to get, or that I need. What can I do different?

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ANSWER: This accountant gives a harried impression when she meets with clients and referral sources (which are everyone she meets or interacts with). She was very busy and when asked how she was doing she would reply something like “Boy, am I busy!”