Why More Firms Are Using their T&B Apps for CRM

New information must be shared.

By Roman H. Kepczyk
Quantum of Paperless

Many firms today maintain contact information within multiple applications such as practice management, Outlook, tax systems, and other marketing and CRM (customer relationship management) programs.

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Too often, a significant amount of time is wasted in firms pulling contact information together, reconciling and verifying lists for mailings, invitations and even organizers. It is critical that firms centralize the updating of contact information for consistency.

For example, tax personnel, who are often the first to be made aware of a change, may make the change within their tax program and not pass the change to others. All changes, from every source, need to be sent to administration where one person can update ALL databases for consistency.

Posted on January 5, 2016

Roman H. Kepczyk

About the Author

Roman H. Kepczyk, CPA, serves as Director of Firm Technology Strategy for Right Networks, helping firms throughout North America effectively use information technology and accounting applications by optimizing their tax, audit, and administrative production workflows.

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He is a contributing author to
Bridging the Gap: Strengthening the Connection between Current and Emerging Leaders in the CPA Profession

He has spent the past 20 years consulting exclusively with CPA firms and prior to that, 10 years with the CPA firm of Henry & Horne, Arizona’s largest regional firm, where he was the partner in charge of the firm’s Management Advisory Services and PC Consulting practices. Roman also served as the firm’s administrative partner where he oversaw internal accounting, marketing, human resources, and was responsible for the creation and implementation of the firm’s technology plan and budget. He is a former member of the AICPA PCPS Executive Committee and a former Chairman of the AICPA’s Information Technology Executive Committee. He has served as a member of other AICPA initiatives, including the Special Committee on Enhanced Business Reporting, eBusiness Task Force, IT Best Practices, IT Research, IT Practices Committees, and Group of 100 projects. In addition, he is a former Chairman of the AICPA Top Technologies Task Force. Roman was named by INSIDE Public Accounting as one of the profession’s Most Recommended Consultants for each of the years from 2004 through 2014, CPA Practice Advisors Top 25 Thought Leaders for 2011 through 2015, and Accounting Today’s Most Influential People for the years 2000 through 2005, 2011, 2013 and 2014. Roman is also an Advisory Board Member to the Association for Accounting Administration and has served on the Board of Directors of the Arizona Society of CPAs. On a technical level, Roman is an AICPA Certified Information Technology Professional (CITP) and a Certified Lean Six Sigma Black Belt (LSS BB). He authored technology chapters for the PPC MAP Handbook, PPC Guide to Paperless Engagements, and sections of the AICPA MAP Handbook.

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