The 4 New Growth Engines in Today’s Marketplace

Things are changing and the old growth model no longer fits.

By Gale Crosley
Crosley + Co.

From the outside it might appear that public accounting is much the same as it has always been. CPAs pursue traditional activities such as tax, audit, and consulting services. To build their business, they lunch with lawyers and attend after-hours cocktail receptions.

MORE by GALE CROSLEY: Think Growth, Not Marketing | Not All Fish Need Audits | The 4 New Growth Engines in Today’s Marketplace | Change Catches Up with Auditors | The 6 Elements to Sustainable Growth for CPA Firms | Jody Padar’s New Vision for the ‘New Accounting’ | Reality Check: Achieving World-Class Growth Requires Real-World Intelligence | Crosley: The New Growth Evolution | Expand Your Vision and Expand Your Business | Leveraging Leadership: A New Way of Looking at Growth | Are You Creating a Sustainable Firm? | Don’t Confuse Marketing with a True Growth Strategy | Overcoming Four Imaginary Barriers that Limit CPA Firm Growth | How Firms Unleash the Power of Diamonds, Cash Cows and Fat Cats | How Smart Firms Use Market Research | Got Leads? Get Real. Learn How to Qualify Big Opportunities | It’s a New Generation in Lead Generation | At the Best Firms, Growth is No Accident | Four Keys to Success at Seiler CPAs | How Accounting Firms Are Re-Building Their Sales Pipelines | How to Get Started on IFRS in One Easy Step

VIDEO:The Three Elements of Growth Strategy | Defining the New Business Model | The 3 Hallmarks of the ‘New Accounting’ Business

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Yet beneath this familiar scenario, our profession is undergoing a seismic shift, one set in motion by changing market conditions, technological advances, demographic transformation, and other factors. As a result, much about the way we practice is being forced to change. That’s certainly the case when it comes to growth.

Jack Welch, the former General Electric CEO turned guru, urges business leaders to “Change before you have to.” That’s advice accounting firm partners should heed.

Posted on January 7, 2016

Gale Crosley

About the Author

Gale Crosley, CPA, of Crosley+Co., is one of the Most Recommended Consultants in the Inside Public Accounting BEST OF THE BEST, one of the Top 100 Most Influential People in Accounting by Accounting Today and has been named to The Advisory Board Hall of Fame.

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She consults with large and large-thinking accounting firms, assisting managing partners, partners, and marketing directors, to effectively increase their firm’s revenues. She guides them through development of the best strategies and tactics to achieve aggressive revenue growth objectives. Gale’s 35-year-plus career represents a unique combination as a practicing CPA at Arthur Andersen, PwC, and a local CPA firm. She has also held senior management roles in business development and marketing in the cutting edge technology environment with IBM, MCI and several start-up technology companies. Gale has helped dozens of large and large-thinking firms, both domestic and international, create high growth cultures, driving revenue from all aspects of the practice. She is an honors accounting graduate from the University of Akron, Ohio, and winner of the Simonetti Distinguished Business Alumni Award. Gale is a licensed CPA in Ohio and Georgia, a member of the AICPA, the Ohio Society and Georgia Society of CPAs, and is on the Editorial Advisory Board of the Journal of Accountancy. Her cornerstone book, At the Crossroads, chronicles the challenges and successes of a fictional CPA firm struggling with growth.

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