Today any firm can compete and win against the world’s largest firms.
By Domenick J. Esposito
8 Steps to Great
Even these days – or, especially these days – there is room in the CPA firm market to build a powerful mid-market sustainable brand and, yes, potentially the category killer.
MORE from DOMENICK J. ESPOSITO: The CPA Success Formula: Ties that Bind | 8 Steps to Great: The Vast New Opportunities for Smart, Aggressive Firms | And More…
The opportunity is there for the taking.
But you need to focus on what matters if you want to “run with the big dogs.”