Seizing the $10 Trillion Opportunity

Targeting the heart of American business the vast market of mid-sized companies.

By Domenick J. Esposito
8 Steps to Great

Let’s begin by answering two basic questions:

  1. What is the mid-market?
  2. What is a mid-market sustainable brand?

The mid-market is commonly defined as both private and public companies with annual revenues between $10 million and $1 billion. The estimated U.S. mid-market universe is nearly 200,000 companies, largely privately held.

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These companies are a vibrant, resilient, but often neglected, segment of the U.S. economy. They represent 30 percent of all U.S. companies, one-third of all jobs and more than $10 trillion in combined annual revenue.