Use these 7 sets of criteria to decide.
By Domenick J. Esposito
8 Steps to Great
I suggest two lines of business for a sustainable CPA firm brand. Given that, let’s begin with a basic principle: Every firm should have two classes of partners:
- equity partners and
- non-equity partners.
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Equity partners are those partners who have demonstrated that they consistently build enterprise value through a combination of relationship, business development, technical and management skills. These partners contribute capital to the firm, usually each and every year.