When your biggest competitors aren’t always CPA firms, you need to re-define who you are.
By CPA Trendlines Staff
Success for accounting firms may depend on their recruitment of non-CPAs to handle some specialized business advisory services, according to Jim Cunningham, chief executive officer of Warren Averett CPAs and Advisors, the nation’s 27th largest accounting firm.
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“We should want our clients to truly value us, which means choosing us for discretionary services as things arise, rather than just turning to us for something that needs to get done,” says Cunningham.
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