What Someone Else’s Influence Means to You

Young woman using a tablet PC and stylus at a cafeWhat do you care about someone else’s page rank? Maybe quite a bit.

By Becky Livingston

Knowing an influencer or website’s page ranks helps you determine a few things:

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  1. How well your own site is ranking on a search engine
  2. How well your competition’s site is ranking on a search engine
  3. If the influencer or the influencer’s site you are trying to gain access to has a well-established search engine results page (SERP) ranking