Why You Need Marquee Clients

"Bell curve" plot of client typesBuild your credibility, not just your bank account.

By Domenick J. Esposito
8 Steps to Great

Every CEO I have interacted with over the years looks at the partner complement as those with basic accounting, auditing and tax skills and for brand extension and diversification into higher margin lines of business with advisory and consulting skills.

MORE ON STRATEGIC PLANNING: How to Drive Consistent Partner Behavior | What Is ‘Acceptable’ Performance? | 6 Measures of Partner Performance | Is HR Ready for Your Partner Pipeline? | Is Your Pyramid Upside Down? | Taking a Balanced Scorecard to Your Partners | Seizing the $10 Trillion Opportunity
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The best way for a firm to obtain maximum advantage of their relationships with clients and with attorneys, investment banks, private equity groups and industry peer groups is to have access to all of the firm’s capabilities.