By Domenick J. Esposito
8 Steps to Great
You know you need marquee clients, but how do you attract, develop and retain them? You do it by attracting, developing and retaining partners with industry, consulting and technical skills.
MORE ON STRATEGIC PLANNING: Why You Need Marquee Clients | How to Drive Consistent Partner Behavior | CPA Firm Partner Performance: Different Activities, Different Metrics | Develop the Partners You Already Have | How Many Partners Do You Need? | How to Develop Tactics for Your Strategic Plan | The Big Eight: Harsh Realities for Firms Today
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My basic belief is that accounting and auditing partners are the principal relationship partners in a CPA firm. They are the key to your business and the key to becoming a mid-market sustainable brand.