What ‘Social Sentiment’ Is and Why You Should Care

Figure looking at buttons labeled "bad" and "good"Plus some reminders about community management.

By Becky Livingston
The Accountant’s Social Media Handbook

Sentiment adds important context to social conversations. Without it, measurement of mentions alone could be misleading.

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If you were measuring mentions for your firm’s new service line, you might assume a surge in mentions meant it was being well received. After all, more mentions = more people talking about the product.