Digital Marketing Isn’t ‘Set It and Forget It’

Woman outside jogging in morningThis should be a strategic priority or you’ll be left behind.

By Becky Livingston
The Accountant’s Social Media Handbook

As the state of the profession continues to embrace social and digital marketing, keep in mind that your firm needs to keep up with the changes as well.

MORE ON SOCIAL MEDIA: How to Engage with Social Media Influencers | Marketing for Mobile | How to Listen on Social Media | How Social Media Affects SEO | Social Media Campaign 101 | Why Use Social Media for Marketing? | Who Is Your Customer? | What to Say on Social Media | Determine Your Target Audience
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For example, in an effort to support partners, today’s exit strategy may include increased efforts to generate leads, while maintaining a consistent presence among clients. It may also include emerging technology that aligns with your firm’s sales efforts, such as email drip campaigns, lead generation forms and social media engagement.