By Rob Nixon
We don’t buy professional services from faceless companies that have no personality. People buy from people they know, like and trust.
MORE ON STRATEGY: Niche Markets Are Your Best Buyers | Marketing Objectives Determine Marketing Amount | What Products Should You Create? | Keep a Watchful Eye on Clients | Rewards Go Far Beyond Money | People Still Needed, But In Different Ways | Don’t Let Technology Make You Dumber | Are Your Goals Big Enough? | Finding New Opportunity in Compliance Services | How Offshoring Is Shaking Up Accounting
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I am about to choose an accounting firm to entrust my financial affairs with. We are about to get intimate on my finances and I want to make sure that you are who you say you are and you are worthy of trusting.