How Job Titles Can Rebrand Your Firm

Hitendra Patil: "Changing job titles to something more relevantly expressive can help rebrand your firm and even differentiate it competitively."New titles can attract more clients, talent and social visibility.

By Hitendra Patil

I read with interest Ed Mendlowitz’s recent post “What’s in a Title?”

I wondered:

  1. Why are the job titles in accounting firms what they are?
  2. How did they come into existence?
  3. What was the purpose of designing the job titles currently in vogue across the accounting profession?

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Most likely, it is industry practice that creates the sameness in job titles. Ironically, management gurus tell us to differentiate, yet we resort to sameness!