4 Pillars of Future Firm Foundation

Illustration of gears turning in brainCPA firms can learn from Google.

By Hitendra Patil

In What CPA Firms Could Learn from Google’s Alphabet, we identified 13 lessons CPA firms can learn in strategy and innovation from Google’s founders.

Ever since Google created Alphabet, researchers have been analyzing the possibilities. In a recent MIT Technology Review, author Joel Gertner discussed What Will Alphabet Be When It Grows Up?. In this discussion, in addition to identifying the most important key to Alphabet’s future success, reference is also made to the 11-year-old document that was part of Google’s IPO. The insights from the MIT review are applicable for not just technology businesses; the accounting profession can also draw parallels from them. Here they are:

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CPA firm success requires an effective commercialization strategy.