What CPA Firms Could Learn from Google’s Alphabet

Illustration of gears turning in brain13 lessons in strategy and innovation from Google’s founders.

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By Hitendra Patil
Pransform Inc.

Google’s creation of a new spin-off called Alphabet, a new umbrella company that includes Google itself, should raise some thought-provoking questions for CPA firms.

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Founders Sergey Brin and Larry Page remind everyone in the Alphabet announcement (at the iconic URL http://abc.xyz) what they said 11 years ago, “Google is not a conventional company. We do not intend to become one.”

Let’s start there.