How many are you making?
By Hitendra Patil
Proactive marketing is as rare as a marketing plan or a marketing budget at many firms. Getting new clients is one of the top 5 challenges for firms of all sizes. Accountants seem to be not doing enough of the right things.
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1. Not Doing Enough to Get Found by Prospects
It is estimated there are about 660,000 CPAs in the U.S., 80% of which are believed to be in the corporate world. That leaves 132,000 CPAs in practice. And there about 53,000 LinkedIn profiles that include the word “CPA” in the profile headline. In other words, 1 out of 2 CPAs is either not on LinkedIn or don’t use the profile headline to reflect that they are CPAs.
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