By Steven E. Sacks
We enter into negotiations every day without realizing it, whether it is on a professional or personal basis.
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Irrespective of whether it is a contractual transaction between a company and vendor or if a husband and wife are deciding on which couch to buy, each side is seeking to gain something. Neither side may get everything it wants because an all-or-nothing-at-all approach will be a barrier to making any progress.